If you run your own dental practice, you know how challenging it can be to have a full-time job seeing your dental patients while managing an actual practice. Because it can be so difficult and time-consuming, many dentists find that knowing how to effectively market their dental practice is something they simply don't have the time or experience to do. But if you want to have a successful practice, you have to bring in new patients. Fortunately, there are a few tricks to help you with this.
To help you see how this can be achieved, here are three tips for promoting your dental practice.
Ads on Google Maps
To best sell to anyone, including potential dental patients, you need to think like them.
Usually, when someone is looking for a new dentist, they want to find one that is convenient for them, meaning one that is close to where they work or live. With that in mind, one of the best ways to promote your business is to claim your business on Google and then place ads on Google Maps.
Once you do this, anyone looking for a dentist in a certain geographic location will be able to see your practice on the map. And if your ads are placed well, you may even become the first recommended dental practice they see, which can give you an even better chance of someone booking an appointment with your practice.
Start a Referral Program
If you can get a few patients to come back every six months for cleanings and use it for other dental supplies like adhesives or sealants, you may want to start using some of your patients as a way to get even more patients
For offices that do not yet have a referral program in place, this can be a great way to get word-of-mouth marketing for your office. Just figure out what you're willing to pay someone for a new patient referral, whether it's free teeth whitening or another service, and then see how many new patients you get from others who share your practice information.
Stay Active on Social Media
While many people are likely to risk a new dentist based on their location, others are looking for a personality match and someone they can trust.
An easy way to help potential patients learn more about your personality and what your dental office is all about is to stay active on social media.
By sharing information about your practice specifically and advice about dental care in general, especially through your own personality and voice, you're sure to make great connections online that will get people to book appointments with you.
If you need help marketing your dental practice, consider using the tips above to help you do just that.
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